Tuesday, December 26, 2006

The Year That Was 2006

January
6 Toop&Toop records highest priced residential sale in Adelaide, their first over $5 million
13 Eddie Maguire is appointed CEO of Channel 9
16-29 Australian Open Melbourne, congratulations to the winners Amelie Mauresmo and Roger Federer
17-22 Jacobs Creek Tour Down Under sizzled with Simon Gerrans across the line in 1st Place


February
24
Fringe Festival Starts
26 Norwood Food and Wine Festival


March
3-19 Toop&Toop, Major Sponsors of the Adelaide Festival of Arts
6 Adelaide Clipsal 500 saw Jamie Wincup win in front of a record breaking crowd
15-26 Commonwealth Games held in Melbourne
19 Fringe Festival finished
21 Real Estate Industry Awards Australia, held in Sydney,  saw Toop&Toop take out the National Innovation Award
27 Introduction of the Work Choices Act


April
13
Toop&Toop sells their second $5 million dollar property
25 Australia hits international headlines with the mining disaster in Beaconsfield


May
3 First interest rate rise for the year from 7.32% to 7.57%
5 Sophie Delezio hit by a car for the 2nd time while crossing the road
7 Richard Carlton, 60 minutes reporter, collapses and dies while covering the Beaconsfield mine disaster
8 Toop&Toop 21st Birthday
9 Two of the miners trapped in Beaconsfield mines for
14 days are freed
25 Scotch College Art Exhibition (Toop&Toop sponsored)
26 Golden Gavel Finals, our Phil Harris was runner up


June
7 Business Excellence Awards presentation in Sydney. Toop&Toop are the 1st real estate company to win this award and in addition received a letter of congratulation from the Prime Minister
9 The World Cup commences in Germany with lots of late
nights/early morning starts. The Socceroos did us proud!
9-24 Cabaret Festival – Adelaide Festival Centre


July
5 Coldplay wooed Adelaide fans (we loved Yellow!)
6-8 Australia’s top trainer, Lee Woodward, held training sessions exclusive to Toop&Toop Sales staff

August
2 Second interest rate rise for the year from 7.57% to 7.82%
17 Toop&Toop Annual Awards night
24-26 The Boy From Oz, starring Hugh Jackman,  hits town. He is just so talented, is there anything he can’t do!


September
1-9 Royal Adelaide show
2 Steve Irwin’s life taken tragically at the age of 44
16-20 Phil Harris was runner up in the Australasian  Real Estate Auctioneering Championship held in NewZealand.
30 AFL Grand Final winner: West Coast


October
5 Public Trustee 125th year Anniversary – what a milestone


November
4 Savings and Loans Christmas Pageant (Santa comes to town!)
8 Third interest rate rise for the year from 7.82% to 8.07%
16 U2 Concert, 60,000 fans packed into AMMI  Stadium to watch one of the best bands in the world!
21 Pearl Jam Concert, Adelaide has never seen so much talent in one month!
24 Hills Christmas Pageant
25 Norwood Christmas Pageant
26 Glenelg Christmas Pageant


December
1-5 Australia won the Ashes test match against England, observed by record crowds!!
5 Robbie Williams comes to town, what an amazing performer, his concert was just awesome!
10 Annual Toy Run
10-31 The Lights of Lobethal are switched on,  lighting up the night sky

Friday, December 22, 2006

Have you Started Christmas Shopping?

I am one of those silly people who leave all of their Christmas shopping to the very last minute and then run around like an absolute mad woman in the last few days trying to decide what it is I am actually going to buy everyone.
This year will probably be no different as I am still yet to start, however, I have been putting some thought into ideas and thought that I would share them with you. Hope that they may help those ones who are more organised than I!
Giftboxed DVD sets – ie. all of the Pirates of the Caribbean movies or all of the James Bond movies
- Magazine subscriptions – Ralph, FHM, Inside Sport, Wheels, etc for Men or Marie Claire, House & Garden, Gourmet Traveller, etc for Women, or Dolly for girls
- Books – there are always fantastic books that are released specially for this time of year
- Funky sunglasses
- Colourful bags & floppy hats
- Cute pyjama sets
- Golf Balls
- Outdoor inflatable swimming pools for kids
- Swish walkabout phones for the house
- Ipods
- Anything from Design Domain stores
- New tablet laptop computers
- Sarongs
- Groovy cook books
- Shot glasses or great beer glasses
- Voucher from SA Great for a weekend away
- Gift Vouchers
I am a self confessed Christmas lover, and I look forward to this period every year, as it is always stressful & fun & catching up with people & eating & drinking - all the good things ! Enjoy !!

Karen Raffen, CEO.


www.toop.com.au

Tuesday, December 12, 2006

Pricing…How do you price a home?

A new Real Estate Code has recently been released which sets out strict guidelines for advertising the price of homes for sale. This code states that not only should a price range always be available but that it is also a true indication of the vendor’s expectations at the time of the advertisement.
The Real Estate legislation in parliament has similar requirements and provides for any quoted price to be accurate, within 10%, and once again - a true indication of the vendor’s current expectations.
The background to these issues goes back for as long as I can remember and the problem has emerged over many years from the simple fact that owners of properties always have wanted a “dream” price whilst buyers always want a bargain. It is this differential between the expectation of a vendor and that of a buyer that the real estate agent has always had the job too close. It’s only when both expectations meet that a sale occurs and people get to move.
Legislative and Real Estate Codes are intervening directly in the market place and its ability to find its own level with these recent changes. It is no accident that the practitioners in the real estate industry will have difficulty in making the transition to the required “what the vendor wants is what the purchaser must be told.” What will now occur is that buyers will need to factor their own bargain buying into the reality of a vendor and the expectations that they have, rather than the real estate person taking on this responsibility.
It is true that grossly overpricing properties at the appraisal stage has helped create the divide between buyer and seller early in the transaction. It is also true that as agents, we sometimes exploit the greed of the buyer by quoting an unrealistically low price to get their attention and hook them emotionally on a property.
On balance transparency wins every time and the market will simply have to adapt. This will only occur when the industry achieves consistency in the way it expresses the price expectations of home owners.


Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Monday, December 04, 2006

Silly season has arrived….Bringing unexpected benefits

It’s now December and the silly season has started in Ernest. Corporate functions, Christmas parties and end of year catch ups are stripping time out of everybody’s day and always has an effect on our market. While many buyers push themselves to make a decision on their purchase prior to Christmas day very few new buyers enter the market in December.
The result is that while the numbers may drop off on inspections in the next 3 weeks there is a noticeable difference where buyers become focused and in some cases determined to secure their purchase prior to the conclusion of the year. This annual phenomena explains the volley of last minute contracts that occur right up to and including Christmas eve. The three weeks leading to Christmas always see’s existing housing stock and sometimes long term listings sold with both buyer and seller motivated to conclude their transactions in the current calendar year.
For those looking to sell in the coming month, this week is the perfect time to get your property listed for sale. Listing right now allows all marketing material to be created and off market selling to commence. The public launch is best done in early January 2007 when the new buyers and interstate transfers enter the market.
The silly season has another unexpected bonus. In Adelaide many transactions occur as a direct consequence from word of mouth, the next three weeks is the most intense period in the entire year where this occurs….So make the most of it and be sure to talk Real Estate at every opportunity.
So cheers for now, and we are sure to run into many of you over the next couple of weeks.


Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Numbers down… Interest Up

The numbers of open inspections are down 2.6 % compared to last year. Just 1953 open inspections compared to 2005 open inspections for the same week last year. We have currently 9400 Registered buyers actively looking for property compared to 8155 for the same week last year.
The level of house sales in the $500,000+ is exceptionally strong and the hottest part of our market at the moment. The $2 mil -$5mil price range is more discerning with sales taking between three and six months compared to 3 to 6 weeks two years ago. There are plenty of buyers circulating in all areas of Adelaide’s market.
The lack of available property, spring 2006 has held the market in a strong and robust state and has avoided the usual late spring dip in sale prices.
Auctions act as the best indicator of buyer confidence. Auctions are running at approximately 60% clearance in the inner metro area which is excellent. Not withstanding the interest rate rises our market in South Australia has remained in great shape in the final quarter of 2006. Record low unemployment and underlying confidence in South Australia are helping to maintain a strong residential market. The acute shortage of available rental properties is driving rental returns higher and will positively impact further on house prices.
Just in case you are thinking of selling in 2006, you are almost out of time to list your home. Ring immediately to get the ball rolling for a December or January sale. The festive season is at our doorstep and the time to act is now.
Happy house hunting,


Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Crazy Time

It’s absolutely crazy around here at Toops with that scramble to sell prior to Christmas.
Every year without exception, exactly what has occurred this past 2 weeks happens. So what is that? A massive influx of new properties ‘hit the market’ as the realisation of 2006 is in its final weeks.
From a marketing perspective home sellers should be very happy with the clearance rates at auction at present. The fact that properties have been selling in a reasonable period and there are plenty of buyers circulating at inspections is a positive thing given we were concerned if the Spring market was going to hold.
As everyone is aware the market is price sensitive, but not unduly so and while it is not a boom, there is a swag of transactions happening at the moment.
For those of you who are active in the market over the next few weeks, Toop&Toop are working our fingers to the bone and burning the midnight oil to ensure that we deliver to your expectations, but it is a crazy time of the year.
Since our swag of REISA Awards we have had many of you send letters of congratulations and there have been endless wonderful comments…so from the entire team at Toop&Toop, thank you. Your positive feedback encourages us to do better again for next year.
Happy house hunting!


Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Water wise gardening tips from The Conservatory Garden Centre

The Conservatory has solutions to help your garden survive this summer and look great all year round.

• Use soil wetting agents, such as saturaid, to ensure water penetrates to root systems. Remember plants can only use water where the roots grow.

• Group plants with similar water requirements together.

• Mulch and feed garden beds and containers with pea straw and
rapid raiser.

• Water deeply and thoroughly, less often. Deep soaking is more effective and helps toughen plants in the garden.

• Check irrigation systems are performing efficiently. Switch from sprayers to drippers.

• Choose the right plants for areas in your garden.

Talk to the staff at The Conservatory who have all the right solutions to create a successful garden, located in Unley at 80 Unley Road or call 8272 9657.

Google Map

Happy gardening from all of us at Toop&Toop and
The Conservatory Garden Centre!



Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Thursday, November 02, 2006

2 million...... just another sale

Despite the residential market entering uncharted waters, there have been some remarkable sales including a number of sales in the two million dollar range in Adelaide.
It seems a two million dollar sale is just another sale these days. Areas such as Golden Grove and Port Adelaide have stepped up to become noticed, recording some impressive results.
Port Adelaide with its Newport Quays development has recorded 40 one million dollar plus sales, in just 14 days in stage 2, Marina Cove, and were left with a long waiting list of buyers. The entire development has sold a staggering $90 million plus sales in over 4 weeks. Now that is a statement to the Adelaide market. This makes for over $200 million already committed to the overall Port Adelaide development and demand is still building.
The development company Urban Construct have also had six three million dollar sales and 32 two million dollar sales over the last two years. Two of those sales were contracted at $3.8 million and once you include the building extras will settle well in excess of $4 million.
Pockets of the traditional residential market have been equally as exhilarating. We have had three two million dollar houses sold/purchased in three days. September was Toops biggest month of sales in 21 years. It is not a boom but there is so much activity at the moment.
In an uncertain environment, Adelaide is still looking good. Buy confidently.
Happy House Hunting!!!


Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Tuesday, October 31, 2006

“QUOTE LOW MAKE DOUGH$”

“CRUNCH VENDORS”
“STITCH A DEAL”
REAL ESTATE CODE ……..
…………….CHANGES THE RULES
Toop&Toop backs the latest REAL ESTATE INSTITUTE OF SA (REISA) initiative in launching its new industry wide code. Toop&Toop undertake to continue to train our team and move EVERYONE to a more modern way of thinking and operating. To achieve change, we call on the media and community to reinforce their desire for the changes as outlined in the REAL ESTATE CODE.
Monday’s launch of the “Real Estate Code” has far reaching ramifications for our industry. If the community thought the end of dummy bids was big, it does not compare with the ramifications of the new requirements of THE REAL ESTATE CODE.
The CODE addresses head on the issue of bait pricing. Bait pricing occurs at both ends of a transaction.
At listing time it has been the industry norm to impress potential home sellers with promises of amazing prices.
It has been a universal industry approach in obtaining a listing to over state an expected sale price. Why has the practice existed? Simple, the owner of a property rewards (with their house listing) the agent who states their property is worth the highest price. Over quoting is interpreted by a naive home seller as an indicator of the confidence that that agent has in their property.
The irony is nothing could be further from reality. Little do they understand that this practice invariably has the reverse effect. Almost without exception an overpriced home sells many weeks later than it should, and for many multiples of $ thousands less than what could have been achieved early in the sale campaign.
Inflating the expectations of a home seller has evolved into an auction like event. An auction conducted by a vendor with agents bidding to “buy their new clients favour”.
In my view, an owner of a property has the right to ask whatever price they choose BUT, it is not ok to do this as a consequence of intentional misquoting and agents simply bidding up expectations simply to please a potential new client.
The second relates to the disgusting old real estate adage, “Quote low, make $dough”. This practice involves quoting very low to buyers followed up by “crunching vendors” to “stitch a deal”, at the time of an offer. This nasty feature of traditional real estate practice still exists today.
It works like this. The buyer is baited with a low price. The agent gets the “fish hooked”, and once the buyer is in an emotional state these agents then either “crunch” the purchaser up, or “crunch” vendor down. Often both occurs. Everyone looses, and all parties feel emotionally exhausted.
This MUST be a move by the entire industry or the “good guy will loose, and consumers will continue to be subjected to these practices.
So, bring on the code. Bring on transparency. Bring on way overdue changes to our traditional agency business.
A copy of the code of conduct is available on line at reisa.com.au
Anthony Toop
PS. How about this gem…… a saying still taught in some offices “pitch it low, watch it grow, feed it high watch it die”.


Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Friday, October 20, 2006

What a Night!

Last Friday night Toop&Toop achieved one of its highest accolades within an extremely competitive industry.
We received in total an amazing 8 Awards for Excellence. An exceptional achievement for a family owned South Australian business that were up against large multinational and international Real Estate franchise companies. We would like to thank our talented and amazing team of staff that have helped make Toop&Toop
the company it is today. We are very proud of our team and we know that we couldn’t do this with out their constant support and hard work. We would also like to make a special mention to all our finalists and congratulations to the individual winners, Peter Veitch, Anne Einarson and Phil Harris well done, you truly deserve it! We would also like to thank our loyal clients for their continued support during the year.
From a company perspective these wins indicate we are doing things right and the recognition is truly appreciated. These awards further encourage our company to continually strive for excellence in every aspect of our business.
2006 Finalists

Local Residential Salesperson of the Year – North, Len Allington

Local Residential Salesperson of the Year – East & City, Peter Brown

Rookie of the Year – Alex McGregor-Reid
Medium Agency of the Year – Golden Grove
2006 Winners

South Australian Salesperson of the Year – Peter Veitch

Local Residential Salesperson of the Year – Hills, Anne Einarson

Local Residential Salesperson of the Year – East, Phil Harris
Agency of the Year (Large) – Toop&Toop - Norwood

Property Management Agency of the Year – Toop&Toop
Award for Outstanding Corporate Marketing – Toop&Toop
Award for Innovation – Toop&Toop
Award for Outstanding Website – Toop&Toop

Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Thursday, October 12, 2006

Adelaide – what a city!

Adelaide is fast becoming the most popular city in Australia for travellers from overseas to lay their hat and call “home.” International visitors are taking up residence in our City of Churches because of affordability – it costs an amazing 18% less to reside in Adelaide than the country’s most expensive state, Sydney, and they are buying up our properties! Within only the last few weeks we have had a large number of overseas couples come through opens, fall in love with our homes and subsequently snap them up! Recently we sold 3 properties in Golden Grove and Gulfview Heights to couples from the UK who have decided to settle down in Adelaide to raise their families and make Adelaide their home. The word is out that the quality of life is far better in Adelaide than any other capital city in Australia. Overseas buyers are looking for family homes, with pools, plenty of open space and a leafy green environment – something that can be very rare for couples coming from overseas.

Not only are we selling to overseas buyers but we are also making record sales. A beautiful two-story home at Golden Grove's exclusive Spring Hill development sold for $910,000 last weekend. It is the highest recorded price for the area and was achieved by our Golden Grove team. Once upon a time, these prices were only achieved in Adelaide's leafy eastern suburbs. We are finding now that areas such as Golden Grove, Mawson Lakes and Port Adelaide are flying. Both areas are seeing a lot of well-planned development and together with their proximity to jobs in the new defence industries, they provide a winning formula.

So if you are looking for a property to buy or would like some advice on where to buy please give us a call to discuss your buying requirements.

Happy House Hunting!



Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Thursday, September 28, 2006

Spring has Sprung!

Our auctioneering team made up of Mike Rogers, Peter Fried, Phil Harris, Tim Thredgold and Anthony Toop were put to the test last weekend to auction a record of eighteen properties, achieving a clearance rate of 77.8%, well above recent industry averages.
This was our biggest weekend of auctions for the year with $7,939,000 worth of property sold, We see it as an indication of the strength of the property market in Adelaide. It was a great weekend for our vendors and our auctioneers. Spring has certainly got out of the starting blocks well. Its an exciting time of the year and this was certainly a true reflection from our results last weekend.
This weeks AFL football finals generally marks the starters gun for release of Spring stock. The big issue for Adelaide’s market relates to the availability of having sales and rental stocks. If we do not see a significant influx of houses for sale and rental within the first two weeks of October, prices are likely to begin another growth cycle. The market is currently being starved of properties and yet demand remains strong.
This has capped off an amazing week for us, and it doesn’t stop here, we are now looking forward to the 13th October to see how we go with the REISA Awards.
So for all of us here at Toop&Toop - Happy house hunting!


Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Tuesday, September 19, 2006

Finalists of the REISA Awards

Last Wednesday 6th of September
the Finalists of the REISA Awards were announced.
Toop&Toop are very proud to annouce that we are finalists
in the following categories:
Alex McGregor-Reid - Rookie of the Year
Peter Veitch - Salesperson of the Year
Len Allington – North Local Residential Salesperson of the Year
Anne Einarson – Hills Local Residential Salesperson of the Year
Phil Harris – East & CityLocal Residential Salesperson of the Year
Peter Brown – East & City Local Residential Salesperson of the Year
Golden Grove - Medium Agency of the Year
Norwood - Large Agency of the Year
Norwood - Large Property Management Agency of the Year
Corporate Marketing Campaign of the Year
Innovation of the Year
Website of the Year

We are very excited to be part of this years awards
and are very proud of our representation from our Sales Team.
We wish them the very best of luck.

We would also like to wish Phil Harris all the best as he is off to New Zealand
next week to compete in the Australasion Auctioneer Awards.


Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Spring tips for gardeners with “The Conservatory”

With Spring upon us, now is the time to plant magnificent Magnolias including the sensational new varieties “Black Tulip” and “Vulcan” with their rich crimson flowers, what a magnificent centre piece for any garden. Camellias and Azaleas are in full bloom and along with Weeping Cherries, herald the arrival of Spring.
We are looking forward to spending more time outdoors after a cold winter so make your garden your own personal paradise. After a relatively dry winter it is important to prepare for the warm, dry season ahead.
Perfect partners for the success of your garden applied now include:
• Compost and Rapid Raiser Organic Fertiliser
• Sudden impact for roses and lawns
• Phostrogen liquid fertilizer for herb seedlings and all garden beds
• Check watering systems - are they timed to water deeply?
• Matching is the key to gardening success, prepare to conserve precious water by applying mulch to all garden beds now.
• Rediscover the joys of gardening and recap the fruits of your labour.
Happy Spring gardening from all the team at Toop&Toop and The Conservatory Garden Centre (Unley Road).


Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Monday, September 04, 2006

$10m sale could be within sight

RHIANNON HOYLE
REAL ESTATE EDITOR
IT'S only a matter of time before an Adelaide property cracks the $10 million mark, according to our leading real estate professionals.
The top end of the market has never been hotter, with figures from the Real Estate Institute of SA showing 195 residential properties sold for more than $1 million in the past financial year.
It was a substantial jump from the previous year, where 160 $1 million-plus properties were sold - 27 of these in the Colley Terrace development.
Toop&Toop managing di­rector Anthony Toop said with Perth, Brisbane, Mel­bourne and Sydney all selling in the $10 million market, it couldn't be too long before an Adelaide home followed.
Adelaide's most expensive home sits at $5.3 million for the former Springwood Park home of bankrupt winemaker Andrew Garrett.
"When it comes to million dollar properties they are no longer a surprise sale like they would have been a few years ago," Mr Toop said.


"Perth in particular used to have very few top end sales but now are recording your $10 million and $15 million sales. Surely it's not too far off for SA. For the prestige of our property market, it's im­portant to see the top end continue to perform." Prov­ing this prestige market is very active, Toop&Toop have 396 active million dollar buyers on their system. Real Estate Institute president Mark Sanderson said an in­crease in interstate buyers had been one of the drivers behind much of the activity in the top end of the market. "If this trend continues we should expect to see the cur-rent barriers broken through," he said
Taken from The Advertiser

As quoted by the article 195million dollar homes were sold in South Australia last year. Of those 195 Toop&Toop sold 39 $1million dollar properties, 7 $2 million dollar properties and 2 $5 million dollar properties. Of those properties Toop&Toop hold the record for the highest $2 million property sold at auction, and the highest property ever sold (over $5 million dollar).We hold 24% of the market share for $million plus properties sold in South Australia in the last 12 months.At Toop&Toop we understand luxury homes, not any agent can sell them, not every buyer can afford them, but we know how to showcase them to find the buyer who can.

Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Thursday, August 24, 2006

Celebrating our achievements

Last Thursday Toop&Toop hosted its Annual Awards Night - the theme this year was Rock n Roll. It was a sensational night and fun was had by all. Everyone went to great lengths to look the part (make sure you have a look at our photos on the back cover and inside back!). We had appearances from Buddy Holly, Sandy (Sandra Dee), The Pink Ladies, The Supremes and The T-Birds just to name a few.
This night is to reflect on the outstanding performances of all our staff - recognising the efforts of our Sales Team, through to our Property Management Team and of course our back bone of the company the Admin/Advertising Teams. We are so proud of our talented team and it is a pleasure to be working with the best in the business.
List of our winners are:
Performance Excellence Award
Marie Brus, Anne Einarson, Justin Fried, Nicole Neill, Marlisa Seidel, Holly Newell, Mike Rogers, Peter Veitch, Alex McGregor-Reid, Peter Brown, Lew Toop, Charles Clemente, Len Allington, Peter Fried, Tim Thredgold, Phil Harris, Becky Neale.
Highest Value Property Sold (per office)
Coast - David Ferrari / Dijana Sladic; Tim Thredgold / Jenny Coulls.
Hills - Tom Bailey.
Golden Grove - Wayne and Lis Lands.
Central - Peter Veitch / Tom Bailey.
One Million $ Sales
Becky Neale, Peter Fried, Charles Clemente, Tim Thredgold, Jenny Coulls, Peter Veitch, Holly Newell, John Taylor, Lew Toop, Mike Rogers, Victoria McGregor-Reid, Marlisa Seidel, Kay Morris, Justin Fried, Tom Bailey, Anne Einarson, Peter Brown, Ken Bruce, Nicole Neill, Phil Harris.
Hall of Fame Million $ Club - Victoria McGregor-Reid, Alex McGregor-Reid, Tom Bailey, Ken Bruce, John Taylor, Phil Harris.
Two Million $ Sales
Peter Veitch, Peter Brown, Marie Brus, Mike Rogers.
Hall of Fame Two Million $ Club - Peter Brown, Marie Brus.
5 Million $ Sales - Peter Veitch, Tom Bailey.
Hall of Fame 5 Million $ Club - Peter Veitch,
Tom Bailey.
Top Sales Person
Hills - Anne Einarson
Golden Grove - Len Allington
Coast - Jenny Coulls
Central - Runner Up - Peter Brown,
Central - Winner - Peter Veitch
Jim Toop Rising Star Award - Alex McGregor-Reid
Premier Lister Property Management - Grant Wills
Top Management Team - Property Management - Team Gold
People’s Choice Award
Administration - Vanita Miller
Advertising - Scott Harding
Property Mangement - Grant Wills
Sales Associate - Silvana Wait
Sales - Debi Zecevich
Sales Person of the year
Fourth Runner up - Kay Morris
Third Runner up - Peter Brown
Runner Up - Len Allington
Winner - Peter Veitch


Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Monday, August 21, 2006

Quality Stock in Extreme Shortage

Last weekend witnessed one of our lowest levels of advertised housing stock that we have seen this year and 40% down on the levels experienced in the peak of Spring. The result in the market place is that home sellers have been reluctant to release their properties until they are able to find their next home and they have been in fear of selling their existing home without a new property to move into.
This is a phenomenon that we experience each year; however, having now had a taste of spring weather the phones have been running hot for appraisals which indicate we are only a matter of weeks away from a very active market.
The auction clearance rate dropped last week recording just on 50% down from 60-65% and we are not sure the reason for this. The number of buyers operating in the market sits on our records at 9,050 which demonstrate an ongoing strength in the marketplace. One thing that has been really noticeable is the number of properties sold prior to auction. Quality properties such as inner suburbs character homes still experience multiply offers, excellent sale prices and virtually immediate sale. So the buyers are obviously discerning and frustrated in their search for the hard to find properties.
So the up shot is spring sales and activity is really beginning to ‘Spring in to gear’!!


Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Thursday, August 10, 2006

Market round up

The relentless question to our team is “Whats happening to the market”.
So from our perspective here is the answer........
Firstly - there is a chronic shortage of available houses on the market for sale and this has resulted in would be sellers holding off until they can find their new home prior to selling their own. This compounds the problem of stock shortage.
Secondly - generally the buyers are less decisive and this is seen through tentative bidding at auction and an increased number of cool offs.
Thirdly - prices are holding in most areas but are under downward pressure in the mortgage and gas belts (in other words the outer suburbs where buyers have high percentage loans against their equity and need to travel in their cars substantial distances to work.)
Fourthly - buyer numbers remain constant and activity remains high amongst fewer numbers of properties.
Fifthly - good quality property is very hard to buy and purchasers are frustrated in trying to find that special property, and once found are faced with intense boom like conditions and fierce competition from multiple buyers.
Six - Rental properties reflect all of the above where quality rentals are still in hot demand and vacancy rates sit around 2% which is very healthy.
Summary: So in summary the interest rates have impacted the mortgage and gas belts however we believe this will settle down within a few weeks, quality properties everywhere remain in high demand and are still seeing upward pressure in there pricing due to the high level of demand and acute shortage of stock, which has under pinned prices across the market.
Toop’s Tip: Sell prior to all the spring releases, have a long 3-4 month settlement and buy in late spring when the market is flooded with stock.


Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Thursday, August 03, 2006

It’s time for a little Light Heartedness!

With the huge focus that has been in the media on interest rates and the corresponding rise announced this week, we may be due for something a little lighter to read ! I thought I would share with you a couple of our real estate anecdotes that have happened to our agents over the years.
That’s dedication!
A few years ago one of our agents was selling an investment property for a lovely owner that had tenants. The tenants were great people but they were young males who at their stage in life couldn’t quite see the problem with leaving dirty dishes in the sink & underwear & other clothes on the floor of their rooms ! The agent selling the property turned up to do an open and faced not the tidiest of environments ! So she rolled up their sleeves and set to doing the dishes & pushing clothes under beds and into closets. She finished the open which was on a Saturday & knowing that she was returning on the Sunday to do another open thought that she would go and buy a big bowl of oranges to leave on the now tidy counter in preparation. So off she drove returning with the oranges that she carefully setup. The next morning she returned to do the open only to find all of the oranges eaten except for one sole one sitting forlornly in the bottom of the bowl ! What service thought the tenants!
Female Folly
Locking your keys in the car can prove a challenge when working as a real estate agent. Not so long ago one of our ladies turned up to hold her open inspection to find people waiting eagerly outside well before the starting time. So as not to keep them waiting she jumped out of her car, grabbed her open inspection board and open flag , and started the open. There were lots of interested people so the open ran a little over time. She then madly collected all of her things, checked the house was securely locked and ran out to her car to ensure that she was on time for the next open. At this point she realised that in her earlier haste she had accidentally locked her keys in the car ! Not to be daunted by this she preceded to wiggle head first through her sunroof (which luckily was open). Our mental picture of her two lithely legs waving around with her head and body in the car still raises a giggle whenever we think of it!


Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Friday, July 28, 2006

Brushing off the Winter Blues

Isn’t it amazing how much better we feel when the sun is shining ? On my drive to work this morning I felt more alive and ready to jump into the day. My fingers and toes are crossed that this is the start of the turn from the very cold weather that we have been having and we are now on the upside of the ride into spring!
Even over the last weekend whilst still cold, the sun came out to play and we noticed the increased attendance at open inspections for both sale and rental properties. If you are planning on putting your home on the market we suggest now is the time to consider it.
If you have started thinking about your move, and kept an eye on the market, you will have noticed the reduced number of real estate pages in The Advertiser. If you are trying to buy, you will have seen that there is a limited supply of the style of home that you are probably looking for and plenty of buyers trying to secure them. Come September hundreds of homes hit the market together and there is a plethora of choice for buyers.
So, consider placing your home on the market in August. There are less properties for sale so the quality of yours will stand out, hopefully creating competition between buyers for your home. You may then sell at a better price. You know exactly how much money you have to spend, you are cashed up, and then, when all of the homes hit in Spring you are in the ideal position to select from a larger range with better bargaining power.
It’s just a thought .…….. So if you would like some further advice, any of our sales partners would be more than happy to talk to you. Just give us a call.


Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Friday, July 21, 2006

Rental increases hit the headlines

This week there have been endless reports of the pending increases in the rental crisis as we head into a period of historically low vacancy rates and a stable housing market. The industry standard for a stable rental market is considered to a vacancy rate of 3% and Adelaide at the moment has a vacancy rate at 1.7%. This compares with Melbourne and is lower than Sydney where rents are substantially increasing. To date Adelaide is recording an 8.8% growth over the previous 12 months which is well inexcess of inflation and combined with more stable house prices represents a real growth in return for investors.
There has been much speculation as to whether this will be the catalyst for another round of housing price increases as investors will be lured back into residential property as one of their preferred investment options.
The reasons for the rental market to be undergoing this rental growth is simple. Rents have remained almost stagnant over the past 5 years and during the boom period there was substantial influx of investors which provided a large supply of rental accommodation. First home buyers were active and moving out of rental accommodation into their own properties. This kept the supply and demand in equilibrium and saw an extended period of stable rents and in some cases we saw rents in decline, in 2004/2005 as the market came out of the boom and the stock market became attractive many investors moved out of property and into alternate investment areas. In short there are too few rental properties for the demand which is pushing rents up.
Is it time to buy back into the rental market? For long term investors there is an excellent track record of capital appreciation in property and with the upward trend in rents there is now improved cash flow, combined with historically low interest rates. So be sure to put property back on the agenda.

Happy House hunting!


Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Thursday, July 13, 2006

The moral of the story ....

It might be cold, and it might be wet, and maybe not so pleasant out and about but it sure stands as a great test to the strength of the housing market when we see the level of activity each winter weekend. The good news for home sellers is that the buyers have not abated. They have not been avoiding blustery conditions in their endeavours to find their next home and sales are good.
Sure, there is more consideration on the part of the buyers when making their property selection but as the quarterly market statistics reinforced, Adelaide’s market is strong. We are now tracking second to Perth, as a city and anecdotally, it would appear that the lack of winter housing stocks has been the prime mover in recent weeks.
Our sales team are starting to have a day off on the weekend as they are down to one or two ‘opens’ and although it’s a lovely consequence of brisk sales, it is a bit unnerving when your livelihood depends on having listings. We always point out to home sellers in the pre-winter months that sales often occur at higher prices as a consequence of the shortage of available property through July and August. Although too early to be certain, it certainly looks that way again this year.
The moral of the story ..... if you are after a good price, winter’s good advice!
Good luck with your sale


Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Thursday, July 06, 2006

Interest Rates on Hold Again !

It was pleasing to note that another rise in interest rates has been kept on hold at least for the short term. Please find following a quick snapshot of commentary on this issue :
The Reserve Bank of Australia (RBA) left interest rates unchanged for July but economists believe there may be a rise as early as next month.
ANZ head of Australian economics Tony Pearson said it was too soon to fully evaluate the impacts of the May rate rise.
“The most likely months for (monetary) policy adjustment would be August and November, following the June and September quarter inflation data,” he said.
“While we would normally suggest it would be prudent for the RBA to pause for a while, to allow time to more fully assess the impacts of the last rate increase, the robustness of economic activity and the persistence of cost and wage pressures suggests they may not have that luxury.
“The odds are rising that policy will be adjusted sooner rather than later.”
Author: AAP, Date: July 5, 2006, Publication: AAP
What we have found so interesting since the last rate rise was that it seemed to actually have a positive effect on the residential real estate market. It was almost like the rise actually galvanised people into action and they started to think seriously about making their next move. With the smaller number of homes that are traditionally on the market in winter the demand for homes has far outstripped the available supply. We have found that often properties are selling within the first couple of weeks on the market or being sold under the hammer on auction day, which is quite different from the market 12 months ago. So with Spring soon due, another stay on rate rises, and a seemingly confident market, the future looks good for both buyers & sellers alike !
All the best from us on your future real estate transaction!


Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Friday, June 30, 2006

The Prime Minister?

Last Friday when going through the daily mail there was one rather amazing surprise. There was an Australian Government letterhead which I initially didn’t take a great deal of interest in but read on to find it was a letter of congratulations in relation to our recent Australian Business Excellence Award. On reading further the penny dropped, this was actually a personal letter from the Prime Minister Hon John Howard. Now whether you vote Labor, Liberal or any other political pursuasion let me tell you from our perspective receiving a letter of congratulations from the Prime Minister of Australia, personally signed is some thrill. For our locally born and bred Real Estate business this really is a special moment in the history of our company. To have won such a prestigious Australian award and then to have it recognised in a personal letter like this by our Prime Minister is going to be a thrill hard to beat.
Whilst we have had an amazing decade winning everything from the South Australian Government Telstra Small Business Award, local Real Estate Institute awards (including Best Agency) and the national Real Estate Institute of Australia award for marketing, this most recent Australian award has really capped off quite an amazing period of national recognition for Toop&Toop.
These accolades are greatly appreciated, however it only serves to put more pressure on the whole team to remain vital and relevant into the future and not rest on the glory of all this recognition.
Thank you to all South Australians for trusting and backing Toop&Toop and for your constructive feed back when we don’t get it right to help with our on going improvement journey.


Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Friday, June 23, 2006

Selling Luxury Homes

In recent months there has been a noticeable presence of large residential homes for sale in Adelaide. As many would know Toop&Toop set the record price of 5.3 million dollars in January with the settlement of “Springwood Park” and subsequently followed up in April with the sale of the “The Myrtles” in Medindie at 5.2 million dollars.
At present we have “Clifton Manor” a large estate like property situated in the eastern suburbs of Adelaide and “Arbury Park” at Stirling which are both icon residential properties in South Australia. As can be seen with the 2006 record prices, the luxury market in Adelaide is alive and well and demand has never been better.
Historically homes in the multi million dollar price range would take years not weeks to sell, at present these properties have been selling within 3 months of release to the market. For those who are looking for an anecdotal type comparison to previous markets the best rule of thumb is that the 1 million dollar sale in 1990 would have secured a home with similar features that today is equivalent to the 4 million dollar sale.
Finding homes in the top end of the market, or for that matter pretty well any part of the market, the web stands head and shoulders above all other information sources so go to toop.com.au to have a really good look at what we have to offer. You will also find us on the major websites including Australia’s largest sites realestate.com.au and domain.com.au. If it’s only luxury you want, then have a snoop on the international level where you will find us (and other premium agencies from around the world) on luxuryhomes.com
Happy house hunting!


Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Friday, June 16, 2006

SA winners strong performers at 2006 Australian Business Excellence Awards

Toop’s have won another significant award - the 2006 Business Excellence Award announced in Sydney last week. We are very proud of this award, as we are always striving to be the best at what we do, so these awards show we are on the right track.
Here is an extract from a press release from the Australian Business Excellence Awards organisation.
“Three Adelaide businesses, Toop & Toop, UnitingCare Wesley, and Julia Farr Services, received accolades at the 18th Australian Business Excellence Awards tonight - Australia’s most prestigious and sought-after business awards. The Awards, which are designed to recognise and reward excellence in business improvement and performance, are open to all organisations, from small business, not for profit organisations, government bodies to large listed companies.
Topping the Adelaide group was independent real estate agency Toop & Toop, which won the Small to Medium Enterprise (SME) award. “This award is extremely important to Toop & Toop,” says Managing Director Anthony Toop. “To pitch ourselves against the best of the best in a general business environment is really important, and we understand that to maintain an exciting business with the level of competition from interstate and overseas, we have to deliver on an international standards playing field.”
Toop & Toop, UnitingCare Wesley, and Julia Farr Services all underwent 12 months of rigorous assessment to be in the running for this year’s coveted business award. According to Ross Wraight, CEO of SAI Global, which conducts the Awards, the evaluation teams assigned to assessing each business were extremely impressed with their operations and dedication to best practice”.
We are proud South Australians mixing it with the best.


Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Thursday, June 08, 2006

Awards, Awards, Awards.......and how is our Adelaide market tracking!



Awards.... It seems the media is full of every imaginable award but not with standing this, this week Toop&Toop have been recognised in the Australian Business Excellence Awards yet again on a National level for the way in which we have been conducting our business her in Adelaide. While at the time of writing the extent of our success is yet to be announced we have been asked to fly to Sydney for a special evening of celebration for the announcement of the winners. At the very least we are in the National Finals, whether we win will be revealed this evening (Wednesday 7th June).
As the current winner of Agency of the year with the Real Estate of South Australia and the National Winner of the Australian Real Estate Institute for Excellence in Marketing it is wonderful to have the team acknowledged on a National Level when pitched against general businesses and not just Real Estate Organisations. Next week we will let you know how we went, so for all those South Australians we hope to “come home with the bacon” for you.
The market is holding firm for those who are following it, and the Reserve Bank decision to hold rates for another month is most helpful. The top end of the market, which we feel is one million dollar plus, has remained strong and infact areas such as Golden Grove have seen a rally in recent months. This rally was not expected given petrol prices and the recent interest rate increase, so who knows why but we are very happy to be reporting this.
Confidence in jobs and in the economy is clearly our biggest influencing factor on sales and in South Australia there is no shortage of confidence at present. Not with standing this, pricing is now critical and make no mistake the boom is finished. Buyers are prevalent but no longer irresponsible and are far more calculating. As a consequence fewer sales are occurring well over the expected price range. Auction clearance rates are steady around the 60% mark and average time on the market is around six weeks for Private Treaty sales and four weeks for Auction sales, except in the top end where predictably sales are occurring within a few months.
Investors will be pleased with the increasing trend of rents with the vacancy rate under 2% and returns better than they have been for the past five years.
In summary, a very healthy market that is in a sustainable pattern and Adelaide property owners can rest easy!


Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Friday, June 02, 2006

Australasian Auction Championships Here We Come...


Congratulations to Phil Harris on his success with the Golden Gavel Awards. As runner up he now finds his place in the big game of the Australasian Auction Championships to be held in New Zealand.
It was a terrific night at the Golden Gavel and the quality of competition was so far ahead of the early days of the competition that it makes us all realise just how far the profession has come in the last decade.
So, Phil ‘go get em buddy’ and good luck mixing it with the best of the best of the region.
While we are on auctions, it was great to read about Toop&Toop’s extraordinary clearance rates that were achieved over the past few weeks while I have been away. A big congratulations to the whole Toop&Toop team for the most extraordinary couple of months ... we must be doing something right!
For those selling their properties, just enjoy the boom like conditions while they last...remember nothing lasts forever so take advantage of the market now.
Happy House Hunting.


Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Thursday, May 25, 2006

Recognition for our Auctioneering Team!





On Friday night the whole real estate industry will be turning out to recognise the skill and talent that many of the profession’s auctioneers have to offer in their quest to take home the coveted Golden Gavel Award.
In the Toop&Toop corner we have two of our corporate auctioneers that we will be supporting with bells on on the night.

Silvana Wait commenced her auctioneering career over the past 12 months and will be competing for the novice award. She is an amazing person and it is fantastic to see a woman entering this fiercely contested male dominated field! We will have all of our fingers and toes crossed for her!

Phil Harris is one of our young guns at Toop&Toop who will be competing in the final heat on the night as the youngest contestant for the main award. Already an experienced campaigner in the auctioneering field it will be a hard fought battle as to who will take home the gavel. It is no easy feat to stand up in front of hundreds of your peers at a formal dinner and have to compete in a mock auction setting with twists and turns thrown at them throughout.

At Toop’s our corporate auctioneering team not only have an amazing record of winning Golden Gavel awards, and selling properties for our clients but they also all generously donate their time to numerous charity events throughout the year, ensuring that we add back to the community in South Australia.
So when you are looking to auction your home make sure you give us a call to find out how we can help you!


Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Friday, May 19, 2006

Toop&Toop Turn 21 !

How time flies when we love what we do !
It seems only yesterday that Sylvia and I made the decision to go it on our own and make a difference to the way that real estate was done. We started in 1985 from our own home and how quickly it grew from there.
The biggest thrill that I get from this business is challenging the “old traditional “ ways and rethinking what as a client would be important to me in selling/renting my home, and then, rewriting the real estate rule books to deliver to that need.
It brought us to introducing colour advertising to the industry, utilising technology and launching websites. Introducing a buyer/seller database matching system to help buyers find their ideal home easily and sellers to sell more quickly. Developing icons for advertisings and a price indication system to reflect to buyers what price sellers wanted for their homes and at a glance what features the homes had. We added colour to the industry with our creative marketing and signboards, and the first complete listing of all available properties for sale in our weekly property magazine “The Address”. We introduced the use of 360° images on our website to allow the buyer to look around a whole room/area, and so the list keeps going.
All of this innovation has given me great satisfaction to see what a difference it has made, but innovation alone doesn’t sell/rent real estate. Our staff are still our most important part of the business and they are the ones who make it work for our clients. We handpick our staff to ensure that they embody what Toop&Toop stands for in terms of professionalism, ethics and just being great people to deal with.
We all celebrated our 21st birthday with a private party on a cold Monday night with a hot Arabian theme. Lots of fun was had with the appearance of genies, sheiks, and our very own belly dancer. (for pictures of the night have a quick flick to our centre spread of 'the address' magazine).
All of this in just 21 years….. just imagine what we have in store for you next!
If you are looking to sell or rent your home call us at Toop&Toop
to discover the difference.



Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Friday, May 12, 2006

Auctions running hot

To Auction or not to Auction...
That is the question we are often asked. Current success rate of auctions particularly at Toop&Toop suggests they are alive and kicking as a fantastic method of sale.
Auctions bring a time frame to the sales process that allows us to bring to the fore buyer interest. An auction program gives you defined dates to work to. It is transparent for buyers as they know exactly what other people are willing to pay. Sometimes on the day buyers can be reluctant to bid even if they’ve said they would, but, even if this occurs we now know who has expressed genuine interest and we can work with them to develop a
win/win sale for everyone concerned.
Nearly all properties are actionable so if you are motivated to sell and you want to determine buyer interest and get immediate feedback as to what price the market is prepared to pay...... to auction we go!
If you are thinking of selling then give us a call on 8362 8888 to discuss what is best for you.


Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Thursday, May 04, 2006

Time for a lifestyle change?




A few years ago the trend for a “sea change” saw many of us investing in beach houses and the opportunity to escape the hustle and bustle for some well earned blissful hours of fresh sea air.
Our more recent trend is seeing us switch our well polished brogues or heels for trendy rubber gumboots as we yearn for the simple country life. Imagine waking to the view of rolling green hills and peaceful quiet!
There has been a continuing number of smaller sized farms / vineyards and lifestyle estates coming onto the market. These properties are generally well within an hours drive of Adelaide (still allowing us to commute from our peaceful haven if we choose) spreading from Angle Vale to One Tree Hill, Kersbrook to Balhannah & Oakbank, Aldgate, Stirling and Heathfield down south to Willunga, McLaren Vale, Middleton and Hindmarsh Island.
These properties often have generous family homes through to beautiful mansions, and their value for money is usually outstanding.
At Toop’s we have concentrated on these type of lifestyle properties throughout South Australia, so, if you are looking for your own patch of country bliss, visit www.toop.com.au to view all that we have to offer, with many more new ones due to start soon, or, call us on 8362 8888 for specialised advice on what may be suitable for you.
A new life is only a click or phone call away!



Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Thursday, April 27, 2006

Winter Sales

With the changes in seasons, we are invariably asked at this time of the year whether to hold over until Spring or to sell through Winter. The reality is that historically Winter prices not only hold, but in many instances are better than at the height of Summer. There is a logical reason for this. In Spring and Summer the market is flooded with new release properties and we have proven over many years that the number of active buyers remains relatively constant throughout the year. The consequence is fewer properties for the buyers, resulting in higher competition, which can lead to better sale prices.
However, there are some rules....
If you choose to sell in Winter naturally there will be a little more mess to contend with on those wild and wet days. It is true, buyers will bring more mess through your home if it is a wet day, but we can provide booties that can alleviate this minor problem. In regards to home presentation, Winter does vary in that you need to get as much natural light as possible into the home. Drawing curtains completely and removing fly screens can make an enormous difference, pruning gardens outside windows can completely transform a room, open fires will provide a very homely feel, swimming pools with covers off and water clean look equally as attractive in Winter and unless it is windy and wet don’t forget to bring out those umbrellas and outdoor settings. Some of the old villas that are very dark can actually present better in Winter and invariably they also have the benefit of open fireplaces. A cosy home on a Winter’s day will be homely and most inviting.
So when it comes to selling, the most important criteria relates to the confidence in the market and is almost irrelevant when it comes to simply the weather. Supply and demand always link so remember that Winter provides a big advantage that more than compensates in most cases. Good luck with your move!


Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Wednesday, April 19, 2006

Records Sales 2006 off to a flying start!

Last Saturday many would have read of Toop&Toop’s sale of The Myrtles in Medindie at 5.2 million. In the same article (on page 2 of the Advertiser) it made reference to the record sale price for Adelaide of 5.3 million being our sale of Springwood Park. We sold and settled Springwood Park in January of this year. These two sales now make up the highest and second highest prices for South Australia and what is significant is that both have occurred this year in 2006.So, the top end of the market in Adelaide has been very strong. Toop&Toop has never had so much action over the million dollar range and taking a look at the new properties we have listed in recent weeks, we haven’t seen the end of prestige property sales by a long way.

While for some this may appear as bad news since Adelaide’s reputation for affordable homes is ‘on the block”, the reality is that these high priced sales barely rate on the national scene and most particularly as against east coast cities. Adelaide would benefit greatly from a prestige point of view if our highest priced sale was more like 10 million, even Perth has numerous sales in that price range. From Toop&Toops point of view, we have a number of homes about to hit the market which will hopefully challenge the 5.3 million dollar bar and we will do our part in helping Adelaide prestige property remain relevant on a national level. Adelaide is not booming in all quarters. The mortgage belt areas have been hit quite hard in recent months with the combination of higher petrol prices, the end of our record property boom, and the prediction of higher interest rates. There is considerable confusion by both buyers and sellers since while the market hasn’t crashed but has lost momentum and prices are under downward pressure.

For those contemplating a sale, my strongest recommendation is simply to get on with it. As the top end records fall, some of our popular suburbs are recording price falls.... so where do you think this will all lead?


Anthony Toop, Managing Director

http://www.toop.com.au

Wednesday, April 12, 2006

AUCTIONS ... It Is All Action At The Moment

Last weekend was just amazing! We had a number of auctions that were nothing short of boom like, with buyers shouting out their bids from afar in fast and furious fashion. We are still scratching our heads as to what is going on in this market, but if the past few weeks are any indication, there has been a definite up swing and conditions are tightening for buyers.
One of the properties auctioned last weekend in Toorak Gardens sold close to 30% over the anticipated selling price at $1,805,000. The entire street was blocked off not only from the cars, but also from over 200 people including neighbours and buyers. The auction went for over 40 minutes and needless to say, it was very exciting.
From Toorak Gardens we headed to Myrtle Bank and once again this property sold for nearly 15% over the reserve, with several other agents bidding for clients. This coupled with the good old fashioned shouting out of bids in quick succession made for another exciting auction and was completely reminiscent of the boom.
So for those looking to sell be sure you consider auction ... it is a very good option. Please call us on 8362 8888 for a confidential discussion about your property and the options available.

Wednesday, April 05, 2006

So Goals Are Clear And The Journey Has Just Begun

Competing against your direct competitors is one thing, competing against an entire nation is quite another. While the thrill of being State winner in all major categories this year cannot be understated, to then be finalists in 3 of just 7 national categories was a great honour. The name Toop&Toop echoed through the halls of the Sofitel Wentworth Grand Ballroom and by the end of this Gala Evening there was no mistaking the fact that South Australia was mixing it with the best in the country.

To win the major category of Innovation & Communication against all other agencies in Australia is nothing short of fantastic. What it does say to us is that while South Australia may have a small population, the need to innovate and excel is greater than in the larger market around Australia. Adelaide is an unforgiving environment where our community expect a great deal and at the end of the day it is from our responding to that need that has lead to this national accolade of the best of the best.

The challenge... The challenge is now greater than ever and our motivation has never been higher to continue the push and bring an industry from the old world completely into the new millennium. All eyes are on Toop&Toop with this national accolade and we now have the power to make a real difference on an entire industry across an entire country. We must take this privilege seriously.

Our most passionate belief is that we can re-invent real estate to be more enjoyable, more cost effective, more efficient and to achieve the ultimate goal to make it actually a pleasant experience for both buyer and seller. So goals are clear and the journey has just begun.

Wednesday, March 29, 2006

Is The Property Market Defying Gravity??

It has been an action packed March at Toop&Toop with our head office directly under the flight path of the F18's flying over the Clipsal 500 last week and with our fabulous win at the national awards this month.

In the coming weeks we have Easter and school holidays and from the look of the next month we won't see a blimp in the renewed vigour of real estate activity. In regards to Easter, we are encouraging our team to talk their home sellers into opening their properties during the break. We genuinely believe this is a great opportunity to capitalise on interstate and overseas investors. At the moment we are still scratching our heads as to what is driving this renewed level of activity - Maybe the all time record low vacancy rate of rental properties (just on 1%) holds the key in explaining this renewed interest in property.

So, is the property market defying gravity??

Many of our landlords have sold their rental properties and in doing so have helped create a shortage of available property for rent. For those investors who own residential property, recent reports out of Sydney indicate that rents across the nation have not only firmed up, but the trend is now upwards. If this continues it is entirely possible that it could kick start another round of price hikes in the real estate market. Should this occur it would be totally contrary to the standard real estate cycles experienced over the last 100 years. It should also be noted that interest rates are at an all time low and local competition in whatever field you choose to name is at an all time high. Perhaps all of the rules have changed because real estate is one of the essential assets that is home grown and has a constant local demand ... After all, shelter is a primary need for all of us.

So for all of the doubting Toms and for those who are heavily involved in property, at the moment we can say it is a big thumbs up.

For all of the investors ... go and buy some more property!!

Wednesday, March 22, 2006

The Week In Review With Australian Property Monitors

So, How is the Australian Property Market Tracking??? Let's see what the national market monitors Australian Property Monitors have to say...

"With the Commonwealth Games now in progress, Melbourne auctions this week are down on levels seen in previous weeks. Auction clearance rates have been holding well however. Over the past week, 58% of all properties in Melbourne sold prior to or under the hammer.

Not a bad result given all eyes are focused on sporting events. This Saturday 369 properties are listed for auction for the games city, which is better than what we were initially expecting in terms of volume.

Perth continues to rocket along, with clearance rates hitting 63% over the week. The word is the brokers collectively had the best month on record. None of our indicators are recording any sign of a slowdown.

However, with a median price now more than Melbourne’s, sooner or later Perth’s party will have to stop. I suspect that won’t happen until we see a downturn in the global commodities market – something which might not occur for a while yet.

Adelaide recorded a 74% clearance rate and an auction volume of 41 this week. 60 properties were auctioned last week and the clearance rate was 49%. This week of last year the clearance rate was 50%. "

So, to all of our home sellers, the market is still strong with a fantastic auction clearance rate. If you are thinking of selling, please contact us on 8362 8888 for a confidential chat. To our home buyers, there is plenty of activity in the market so happy house hunting!!

Source:www.homepriceguide.com.au 1800 817 616 Australian Property Monitors

Wednesday, March 08, 2006

Adelaide's Party Month

March certainly is a non-stop party this year in Adelaide with the coming together of the Festival, the Fringe, the Clipsal 500 and the Adelaide Cup along with all of the normal Adelaide social calendar events, such as the David Jones Fashion Launch ... What an exhausting month! Not to mention the election...

So often we are asked how this impacts on selling and renting homes? At the end of the day the reality is that people are always buying and selling homes and rentals, if anything, are stimulated by all of this activity. By far the most significant consideration when trying to determine when to sell relates to the economy and community confidence in the economy. It appears that in the foreseeable future we may see stability in the interest rates - this is significant.

Having spent considerable time discussing real estate markets across the world it appears that these dynamics exist everywhere. Property prices are directly linked to confidence and mortgages drive prices. If people are prepared to borrow they create the demand and demand underpins how quickly and for what price properties will sell over and above the 'value for money' decisions.

So in summary, if you are buying, selling or renting it is hard to pick a 'normal' period so the best advice is to act as soon as you are ready. Enjoy Adelaide for its magic weather, incredible events and affordable housing - The Lucky State!

Wednesday, March 01, 2006

$2.9 Million at Auction...South Australian Record / $5.3 Million Settled Sale..All Time SA Record

Toop&Toop have been very proud of our achievements over the past few weeks setting new records everywhere in a big start to the year. As recorded last week in the Advertiser property round up, new records are falling everywhere and from our perspective we are pleased to be the ones creating them.

The auction sale of Cameron Valley at Margaret Street, Stirling was while I was away and Mike Rogers had the honour of completely re-writing the records in my absence (don't you hate that!!). I am very proud but envious of Mike for having achieved this new benchmark. The previous highest sale was almost $1 million less at auction last year and Toop&Toop held the record the previous year for the sale of Wootoona Tce at just over $2 million.

With regards to the settled sale, Adelaide has very much come of age and this is just the beginning as we start to see more and more quality properties and expectations shifting substantially from our clients.

These achievements also work well in the smaller end of the market, as it shows that Toop&Toop's skills and expertise in marketing really do work for everyone involved in real estate.

So to all of our home sellers, I would like to wish you all the best for your sale and we look forward to achieving new records in the not too distant future

Wednesday, February 22, 2006

Global Conference 10,000 Delegates ... A Big Event

Mixing it with some of the world's most extraordinary real estate practitioners is quite an experience. It was amazing to be a complete unknown and to chat with real estate salespeople earning in excess of $2 million per annum and find out how they think and how they work. You can't help but pick up some excellent tips and ideas when mixing it with such high flyers and it was a wonderful experience to hear their stories, observe the latest global marketing techniques and approaches and then to do a tour of some of the highest priced properties in the world.

In other parts of the world, particularly in the USA the fee structures for the real estate industry are between 3 and 6 times to that of South Australia and it is rather depressing to hear how few innovations and how little change there has been in our industry.

Perhaps the most overwhelming feature of the new world real estate agents operating in the premium end of the market is that integrity and transparency together with complete disclosure on the part of the owners and the agents is just the most critical element to their success.

In terms of technology we have been carrying on about the fact that we believe we are international leaders and once again it was nice to see that as a general rule this is certainly correct. Notwithstanding our expertise in this area, I did pick up on a number of features of various agencies and you can be absolutely assured that Toop&Toop will have more innovation and world's best practice coming through over the next few months.

After seven intense days speaking to mostly wonderful people from all over the world it is an experience that I will definitely never forget and it is very refreshing to see just how well the industry is tracking.