Monday, January 29, 2007

Is big beautiful..... Does size count!

The landscape of real estate agency is changing. International players are flexing their muscles and intimidating local brands and real estate names we have grown up with are disappearing.

So what is happening?

The reality of real estate is that despite the brave front of flashy European cars and beautifully dressed sales people, there is the pain and uncertainty of a changing industry.

Only a decade ago the CEO of a real estate company was a sales person who worked the hard yards to own their business and run it successfully. Today real estate is transitioning to professional business, run by professional managers with sophisticated support and marketing systems. Budgets, targets, KPI’s and stakeholders. If the United States provides us any clues you will see the picture continue to polarize. First there will be the tiny operators defying change, carving a niche out of personal relationships and hard earned sales skills, but with limited support. The next category is the try hard transitional medium sized operators. These operators will “have a go” then duck under the umbrella of a franchise brand as the going gets too much to bare. The next will be the emergence of one or two exceptional independent agents with deep pockets, lots of passion and plenty of market clout. Finally the super sized franchise brands. Running to a proven business formula these will have a hard edge and provide formula driven product to a mass market.

So how do you choose who is right for you?

Easy. The tiny operators wont let you choose or you’ll loose your friendship.
The franchise groups will dominate the main market, the super independent will cater for the upper end and thou accustomed to getting the best resources but in a personalized environment.

Anthony Toop

Monday, January 22, 2007

Toop & Toop Property Management changes all of the “old rules”

Times are a changing and at Toop&Toop they have totally reinvented Property Management. In what ways you may ask, well read on …..
Specialist Teams:
The old model relied on one person to do the lot! Really how crazy! So in a whole new approach Toops have broken down the tasks and set up specialist teams based on four keys areas of Property Management – Leasing, Management, Maintenance and Administration. Each property gets its own team of specialists!
Innovative Marketing:
With the advent of technology there are so many possible ways to deliver better service. Who better to take advantage of this? Toop&Toop have developed a patented system (Virtual Agent) to advise tenants instantly of new properties, cut costs and reduce the letting time. Prospective tenants can complete a registration form at any of their offices or online at www.toop.com.au/rentals. As properties become available for rent, Virtual Agent matches all potential tenants whose search criteria match that property and sends them a message via SMS and/or e-mail (depending on their preferred means of communication). Communication direct to the target market! They receive each property’s details no matter where they are with fast response times.
Benefits.:
Tenants: With SMS messaging, the tenant can be anywhere in the world and immediately learn about their ideal property. No cost, instant and updated online.
Landlords: With 100’s of potential tenants registered, a suitable tenant for rental properties are often found without advertising - saving time and money. No longer do landlords rely on a tenant finding the property, Toops go to them! And.. landlords have reaped the benefits of having four specialists rather than one “under- skilled” generalist looking after their property.
Recognition by the Industry:
It’s not just landlords & tenants who love this new approach! At the recent Real Estate Institute of South Australia – Awards for Excellence 2006 - Toop&Toop were honored to jointly receive the Award for Property Management Agency of the Year (Large).
Testimony that Toop&Toop are clearly raising the bar in this industry!
Cheryl Heaven - Smith
Executive Manager of Property Management

Monday, January 15, 2007

We have access to International Buyers !


Whenever you are looking to sell your home it is only natural that you want the best possible price that is possible !

So when we are working with you to market your home our aim at Toop&Toop is to reach the widest possible number of people who are looking for a home just like yours. Lots of other agents say that these measures are “gimmicky” or “not needed”, getting back to basics is all that is needed ! Sure, the buyer may come off a card in their window advertising your home, but would you want to miss the chance of reaching national & international buyers who may not be well versed in Adelaide prices and be prepared to pay more than it may be worth ?


In the last month alone at Toop&Toop we have had the following hits on our website from buyers looking for property in Adelaide :


And since August 2006 we have people all around Australia and the world using Google Earth to “fly” between houses listed with Toop&Toop as they search for their perfect home, just one of the many parts of www.toop.com.au



If it were me I’d want all of these “gimmicks” at my disposal to get the best price for my home !!!



Anthony Toop, Managing Director.


www.toop.com.au


© Toop Real Estate Group

Friday, January 05, 2007

Real Estate is Alive & Kicking !!

Over the Christmas and New Year period there is often a perception that real estate stops over this period. We know that at Toops it doesn’t!

Between the 22nd December and 2nd January we have put 15 properties under contract and have a long list of buyers itching to get in and see homes that have not been available for viewing over this time.

It seems that over this time the way that people live forms an enormous part of their planning for the next year and often is high in the list of New Year resolutions ! Sitting around the Christmas table elbow to elbow often makes people dream of a larger home to take up their ever growing family, and having time to relax means people have time to stop and think about how they want to live in the coming years.

So if you are one of those people who is thinking of a new home make sure that you registered online (go to www.toop.com.au and register as a buyer), or, call us and have one of our agents come out and discuss how best we can work together to achieve the best possible sale for you.

All of our offices are open every working day and our agents are ready and able to come and see you.