Wednesday, February 09, 2011

When you compare apples with oranges, you may end up with bananas

They’re both round, have seeds, skin and grow on a tree – but when you’re comparing apples with oranges that’s about where the similarities end. Vastly different in colour, texture and taste, not to mention the host of vitamins they contain, they could be described as anything but alike.

So why do we try to do this in everyday life? Compare businesses, products and services as if they are all the same, when in fact they are as opposite as apples are to oranges? We then fall into the trap of basing our decisions solely on price… and end up disappointed with the result.

In Real Estate it’s no different. If a property is a crazy ‘bargain’ it’s likely that it comes with a few hidden gremlins (or as an agent in the UK has found recently, a few hundred snakes!).

The same theory applies to Real Estate agents. Ultimately you get what you pay for, and it’s worth finding out exactly what that includes.

At Toop&Toop we tend to do things differently to our fellow agencies.

Innovations, technology, customer service – some call it ‘Bells & Whistles’ but we know it’s these extra elements that rent and sell homes more effectively, while making the process less stressful for all involved.

Let’s start with a few basics…

VirtualAgent

Buying or renting, we’ll get our vendor’s property information direct to you before the home is released to the market. Plus you choose to get reminders for ToopTV or receive our Saturday press ad every Wednesday straight to your inbox – no need to search a website. (Nobody does it better? We do!)

Toop Weekly Magazine

Forget monthly or fortnightly, this magazine is out in the market place every week showcasing the latest Toop properties. It’s high quality, it’s full colour and it’s loved by buyers.

ToopTV

It’s Live & Informative every week, but most importantly is a massive ‘value ad’ for our vendors. Video footage of your home posted on the property’s webpage for all buyers to watch.

Press Ads

We bulk buy and pass on the discounts up front. Yes we look expensive, but the cost of our advertising is some of the most affordable around.

… and that’s just the beginning.

Every Real Estate agency is different. Compare apples with oranges and make a bad decision, then you’ll end up with a banana; it will be expensive, and if you hold out to long, have a rotten ending.

When it’s time to get serious, it’s time to get Toop&Toop

Anthony Toop, Managing Director.
www.toop.com.au
© Toop Real Estate Group

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