Years ago Toop&Toop won
the innovation award at both state and national levels in their respective Real
Estate Institutes for our selling system we called and branded VirtualAgent®.
Remember in the late 90's and
early 2000’s coming to a Toop&Toop Secure Inspection seeing barcodes,
registers and scanners? The system checked who you were and registered you at
the Secure Inspection. This system achieved many things, it registered buyer
requirements, had an intelligent matching system that operated in the same way
that buyers think - and earned us the rights to a Patent - and it knew who was walking into your
home. This ground breaking technology was the very earliest adopter of a
commercial use of SMS, back when SMS's were virtually unheard of.
So, we developed world first
selling technology that essentially acted as a virtual real estate agent. It
captured information, it chalked it intelligently against the property listings
and it auto broadcast updates.
VirtualAgent® has recently
seen companies trying to purchase our registered name and this system has been
copied in various parts all over Australia.
Anyway that is the old news.
Today's news is we are in
field test mode of VirtualAgent® 2012, and I am so pumped about how we will
again leapfrog the current technologies and set all new standards in marketing.
Think about this for just a
second. We spend around $4million a year of our money and clients’ money
attracting buyers to look at our clients’ properties. In a traditional agency
around 95% of the respondents are attracted once and that is it.
Imagine you’re time poor or
hate shopping – imagine a system that puts the perfect house in the palm of
your hand… or maybe being invited to view a property on a Thursday night before
the public has even heard of the property. Every agent in the world carries on
about their wonderful databases! But VirtualAgent® is not about just a database,
it is a publishing and tracking system, and it is awesome. Unlike buyers on
public portals, we know our buyers well, we track their changing needs and can
contact them individually – this is powerful.
Toop&Toop are about to
change all the rules again when it comes to efficient fast selling outcomes,
and it is all about leveraging technology, and leveraging everyone's marketing
dollars to capture all buyers in this market.
Very exciting times, we are
on to selling in tough markets.
VirtualAgent® is back!
Remember ..."when it is
time to get serious, it is definitely time to get Team Toop."
Follow me on Twitter: @Anthony_Toop or call 0418 824 188
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