Thursday, December 04, 2014

December Distractions... It's an industry thing.

In our real estate world, December marks the start of 'trading' season. Traditionally across Australia this is the time where many real estate agents re-assess their business and contemplate any career moves. It also happens to be the time competitors traditionally step up their hustling for sales representatives to defect and move to their 'amazing' businesses.

While on the surface this 'trading' season may look like it has nothing to do with buyers and sellers, it can actually impact them a lot more than you would think.

If not managed extremely well, there is an immediate impact to vendors if a sales representative leaves a company. Some moves happen quite suddenly and 
if a real estate agency doesn't have smooth processes in place to transition vendors to a new agent, the disjoint can impact negatively on their sale process. 
In other cases the moves are planned to a tee whereby the agents have all their sales agency agreements expiring in sync with their planned move, and many vendors are faced with conflicting loyalties. This is a terrible burden to impose on clients.

Changing to a new sales agent within the same company is not necessarily a bad thing, in fact it can actually be VERY beneficial for your sale. We find that it brings a fresh energy and sale strategy to the table and re-invigorates a campaign. But the agency has to be geared up with a seamless process to get the best results.

A company's recruitment strategy can also give vendors a key insight into how the business is run and the type of service levels they could expect to receive. In the marketplace for example, some businesses have 'a numbers game' strategy around sales recruitment. This group will typically hold large scale career nights to attract big numbers of people to the profession... knowing that realistically, only a small percent of these people will work out. This type of strategy is not suited to Toop&Toop because it can directly affect clients and their property sale. With large influxes of new industry recruits, sellers may (without even knowing it) be allocated a sales representative who is not adequately experienced or skilled to get your property the best result possible.

The way we operate at Toop&Toop seems unique. We appear to be one of the only real estate agencies in Australia who do not run a head hunting program for staff. We are proud to have one of the most stable and experienced sales teams in the country with 50% of our team working with us for over 10 years. As a consequence we are seen by many as being exclusive and hard to get into as a company. 

We don't see this as a negative. We are proud to be exclusive in our sales recruitment. The role of a sales person should be hard to get into and come with high levels of accountability. Given we deal with people's largest assets, only the highest level of trust, knowledge and performance should be expected by clients from a premium agency like Toop&Toop.

We currently have the unique position in the market with so many experienced, time proven and knowledgeable team members blended with younger passionate sales partners who bring energy, excitement and their own experiences to the table. This creates the perfect mix for our business leading into the next generation.

We work with sales people who have some runs on the board and who have the proven drive to go to the next level. We want to work with agents who are excited to do things differently and thrive on getting clients the very best results. We equip them with the best tools available anywhere in the world, and we train non-stop. 

Just like Harvard, our benchmark and expectations on our team are high and it's because of this the Toop&Toop brand is known for excellence in the industry.

What's in it for our clients? For potential sellers and buyers, this means you can have peace of mind when you call Toop&Toop and that you are only dealing with passionate, experienced and knowledgeable agents.

Anyone wearing a Toop&Toop name badge has earned it. 


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