Thursday, April 09, 2015

Online trends result in buyers wanting an offline lifestyle!



There is no denying that today we live in a fast paced world. Technology is moving at a rapid rate which has made us globally connected, 24/7 in the palm of our hand. The Apple watch will be launched later this month and will change the rules yet again – just like when the iPad was launched, but only more profound. Accessibility will shift up another notch, as we will actually be wearing this global access on our wrist. Information will be instantly pushed through to us via vibrating notifications and Siri's voice alerts. 

With the way the world of communication is changing, it is interesting to see the impact on the real estate market. We are in the business of helping people buy and sell their homes. When you ask people what their idea of 'home' is, you will receive many different answers... the common theme is that 'home' is a feeling rather than a physical dwelling.  

So as our pace of life quickens, and with global connection everywhere, what we are seeing in the real estate world is that buyers are looking for a 'home' as a place where they can switch off... a place to be 'offline' and relax on their own or with their closest friends and family. 

In Adelaide, we are seeing this trend impact our market, like the increase in demand for hills lifestyle property. The Adelaide Hills market is showing great value for buyers and it offers what so many people are now craving – large blocks of land with the convenience of still being close to the city, and a retreat from the connectivity of modern living. Adelaide is unique in many ways but especially, offering affordable getaways close to the city. Most capital cities throughout Australia simply cannot provide this. To live a similar lifestyle in cities such as Sydney or Melbourne, you would need to be willing to commute four to six hours each day. We are lucky in Adelaide; we can have the opportunity to live on acreage as well as only taking 20 minutes to drive to our CBD. 

With buyer's views on what they are looking for in a 'home' starting to shift, we are seeing suburbs such as Stirling, Aldgate and Crafers receiving huge buyer demand. Value for money is at an all-time high and the ability to have space and privacy, yet the convenience of still being able to enjoy a cosmopolitan lifestyle is what 'living' is about. With everyone's hectic daily lives, escapism on a personal level is high up on the agenda. Realistically, who wouldn't want to live in the hills? World class wineries at your doorstep, space for the kids to kick the footy and restaurants within walking distance are just some of the things drawing people to the Adelaide Hills.  

Looking to the online statistics, the average South Australian property on the market attracts 495 website visits, our hills lifestyle suburbs are attracting on average over 1,100 visits per property! That is over double the amount of buyers looking at these areas! Property prices are now also starting to grow as a flow on from the increased demand for the area. The median house prices for suburbs like Aldgate, Crafers and Bridgewater are now at the highest we have ever seen!

So for those who have realised what many are just catching onto now, the Adelaide Hills is a great place to call home. Demand for executive rental properties in the hills is just as strong too. So, if you have been thinking about selling or leasing your property, it would be worth talking to our Hills Specialists – Arabella, Sarah and Anita to find out exactly how leveraging these buyer and tenant trends can help you achieve a premium result. 

The hills are well and truly alive, and why wouldn't they be... in a world that is moving at such a rapid pace, they truly do offer the best of both worlds!  



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