Thursday, September 10, 2015

The Importance of Property APPeal!

This week we had some very exciting news, our official Toop&Toop Property App was released on the Apple App Store!! So with thousands of apps released on the App Store each week, some of you might be asking... What's the APPeal?!

As real estate agents, there can be no denying the importance mobile phone marketing plays in our role, and in selling a home. According to realestate.com.au, 
60% of social media users are now accessing these sites through their mobiles, and specifically in real estate. 90% of people are looking at real estate website portals from their mobiles, and this number is increasing daily.

These stats are significant, and cannot be ignored. As real estate marketers it is important that we understand these trends, and leverage the opportunities they bring with them to maximise the results we can achieve for our clients' properties.

At the beginning of last year we launched our fully optimised mobile website, and saw a dramatic increase in the time buyers on mobiles spent looking at and engaging with our clients' properties. The significance of this was not only the increase in attention, but by viewing the property on our site, vs a real estate portal website, the buyers attention was 100% on our clients' properties. This meant they were not being distracted by 'competing properties' such as homes similar to theirs in the marketplace. 

18 months on, all of the latest statistics not only back up mobile traction, but they are now trending towards the importance of apps. Research released in April states; 86% of mobile users time, is spent on mobile apps rather than websites. This is a huge statistic! 

The studies go on to explain that a big reason for apps being favoured, over the mobile optimised sites, is because users feel more immersed in the experience. This is something so important to us as agents that we are able to create an emotional connection between buyers and properties. When buyers are emotionally attached to a property, this is when premium prices can be achieved.

Five months ago, and with confirmation of these latest statistics, we recognised that this trend is something that should not be ignored and we have spent this time working around the clock to bring buyers, sellers, tenants and landlords a brand new experience when searching for property! 

Along with being a beautiful way to view Adelaide property, our Toop&Toop Property App is simple, easy to use and has some extremely cool features that we think buyers and tenants will love! 

Two of my favourite features of our app is that it allows you to follow specific properties and also be notified and updated at every step of the way... from before the property is publicly listed right through until settlement.  

Our app also has some very cool smarts that will notify you on your iWatch or iPhone when you drive past a Toop&Toop Vault property that matches your criteria. These are our properties that are not available to the public yet, so to the outside world there is no indication the property is even on the market - the true inside intel for buyers wanting to get an edge on the market!

For those of you who are looking for a property, or thinking of selling I would encourage you to download at our new app and try it out. Our clients' homes look amazing and speak a thousand words of just how lucky we are to live in Adelaide, where we have such beautiful properties, providing such great value, that buyers nationally are envious of.

How to download the Property App:
1. Visit the App Store
2. Search Toop&Toop
3. Download the Property App

Enjoy your property search!



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