Thursday, November 19, 2015

Some of the world’s best minds all have a very similar story….

Suzannah and I recently attended the 'We are Story Makers World Business Forum' in New York, the result of winning Nova Entertainment's National Leadership competition.

We were fortunate to hear from a wide variety of inspiring guest speakers including: Sir Richard Branson, a hostage negotiator, the Vice President of Global Marketing Solutions at Facebook, and Academy Award winning actor Kevin Spacey.

One massive area that all leaders talked about was innovation. 

At Toop&Toop innovation has always been at the core of our business, so for me this was so exciting to hear this discussed in detail. It wasn't until I started talking with some of the other business leaders that I really understood how daunting it is for companies who haven't 'grown up' with this innovation mindset.

In the past, innovative ideas have been very costly, slow and expensive to develop and as a result, came attached with large business risks. Now technology is cheaper and hundreds of ideas are flowing out of Silicon Valley and around the world every day. The choice and ways of implementing technology into your business is cheaper than it has ever been before... however, this doesn't mean that the risks are eliminated.

With so much choice and availability, all the top business leaders we heard from agreed that the definition of innovation is shifting. It is no longer enough for something new in a market to be 'innovative'. The key to innovation is asking the question, "Is this new product or service valuable to your customer?"

Technology is now outpacing our needs, and for the first time, technology is the one waiting for us as consumers to catch up.

Kevin Spacey talked to us about 'immersive reality', technology that potentially can give children access to the best teachers in the world and make them feel they are in a live classroom, or seeing an ocean seabed when learning about geography or enjoying a history lesson in the thick of the action at The 1066 Battle of Hastings... it will be incredible.

At Toop&Toop we have been looking at this type of technology for over a year. However, until we as consumers catch up and want to embrace this type of technology, it has very little value to us in real estate or even to Hollywood movie studios.

Innovation in the old sense of the word is everywhere you look - but it needs to be relevant to customers and what they want right now.

My key learnings from this week are that the best innovations make life easier, frictionless and free up our team so they are able to spend more time on what matters - people - and making sure as a team we are providing our customers with the best experience and results possible.

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