Thursday, April 07, 2016

Is now a good time to sell?

One of the most common questions our team 
is asked from sellers in the real estate market is: 'Is now a good time to sell my home?'

Following the long weekends, Easter and the local AFL Showdown, some sellers have been worried about whether or not they should wait until the passing of these events to put their home on the market, concerned about the possible impacts they could have on their campaign.

The fact is... in a beautiful city like ours, there will always be something on! Just take a look back at March. We had the Clipsal 500, the Adelaide Fringe Festival, two long weekends and the Easter break. This month we have school holidays, ANZAC Day and not to mention Mother's Day just around the corner! On the surface these events may seem like a distraction to the market, but with the right strategy they can actually be the exact opposite and enhance a property's sale campaign.

It is our job as professional agents to be aware and recognise what is happening out and about in the community, and assess how this could influence buyer behaviours throughout the sale. Considering this and working strategically, can often lead to a very strong campaign.

The reality is, if you utilise powerful and emotive marketing techniques to capture attention and create a connection with buyers throughout your campaign, you will spark your target buyer's interest.

Once you have attracted and captured this interest, potential buyers will come to your open inspections, regardless of whatever might be happening or going on around them. If a buyer is truly interested... they will visit your home!

The key to ensuring this works successfully is to have an agent that understands the power of emotive marketing, understands what is going on in the community, and is able to construct a campaign specifically designed to make it easy for as many people as possible to see and visit your property. They must have the ability and mindset to leverage opportunities where more people than usual are out and about, such as long weekends and Easter.

At last weekend's Showdown, 51,585 people travelled to Adelaide Oval to watch the game, and thousands more from around the nation tuned in to watch on television. Team Toop specifically designed the weekend's strategy around the Showdown, and as a result we had a 100% clearance rate, meaning every single auction sold under the hammer that day!

We also had a very strong open inspection attendance with 768 buyer groups coming through our clients' properties. We have seen 
first hand that everything happening in Adelaide at the moment, has not impacted buyer demand for property. This was also evident throughout 'Mad March' as we had 481 new members join Adelaide's most active buyer pool in our ToopVault.

With the Reserve Bank of Australia announcing interest rates remained unchanged again this week, and Adelaide being tipped nationally as one of the steadiest residential real estate markets in Australia, we are seeing buyer demand still exceeding supply.

At Team Toop, we understand and recognise that by leveraging the great market conditions and strategic marketing techniques we are able to achieve fantastic results for our clients - both sellers and buyers - no matter what events are happening around our communities.


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