Databases are talked about in real estate constantly, however not everyone in our industry really understands how to operate a database and how to unlock its serious power to produce valuable results. Our full-time IT programmers work on our databases daily, because we have found that when you truly understand database strategies and implement these correctly, the results are incredible!
The ToopVault is proof of this!
In our business alone we could quote a range of different database numbers... for example our master database of over 112,000 people is impressive from a pure number point of view, however the question is, how valuable is this information when it comes to the sale of a client's property? How does this large number actually help? You quickly realise, a mass number is irrelevant unless you can funnel the information specifically to when and what these people really want to hear.
ToopVault is our specific database for active buyers and is growing by over 100 members a week! Why? Because it is adding genuine value to buyers. They hear about property before the rest of the public, they are able to refine their search criteria, view on any device (including exclusive extra features on our iPhone App) and choose how often they receive their property alerts.
As a result our clients' homes are the winners!
In February, ToopVault sent out 65,168 emails to our registered members... that's 2,327 emails per day! 8,707 buyers clicked through to our client's specific property web page for more information. That's 311 buyers per day wanting to see the full description, floor plan, photos and videos of our clients' homes.
We sell properties every week through the ToopVault, saving our clients valuable time, hassle and marketing costs. Apart from this, we're also helping buyers finally get ahead of the competition and purchase their dream property. It's a win-win!
The ToopVault is ever so quickly becoming one of the most awarded innovations in real estate, and last week we were thrilled to have won top honours for Innovation Excellence of the Year at the Australasian Real Estate Results Awards. These awards recognise and celebrate outstanding achievers in property throughout Australia and New Zealand. We were so proud of this achievement for the ToopVault, created purely with the intention of giving our clients' an added benefit!
If you'd like to know more about the ToopVault or how you can add huge value to your selling strategy through our databases, have a chat to one of our team out on the ground this weekend.