Thursday, August 17, 2017

There's a new feeling in the air, the cold chill is beginning to ease and the days seem to be getting longer. Spring is just around the corner... now only two weeks away! 

In our industry, even though statistics show that winter is a great time to sell, we know that homes look beautiful in spring and many vendors feel more comfortable waiting until the winter months have passed to put their home on the market. 

Why does winter work so well for sellers compared to spring? Stock levels are tight and buyer demand is high. Then, while awaiting settlement, sellers can cherry pick the best buys from the seasonal flood of newly listed properties that traditionally launch in the first few weeks of spring.

Still have your heart set on spring? We have some tips to help make sure you don't get caught in the rush! 

1. 

Put your home on the market early! This ensures that you get a head start on competing properties and capture the attention of buyers that have been waiting 
for stock levels to increase. 

2. 

Ensure you have a selling strategy you are comfortable with. Launching in peak times does have great advantages, however it is likely that you will be competing with more properties. Ensure you take the time to choose the right agency and that your salesperson has a strategic approach to the campaign - one that you feel will get you the very best result. 

3. 

Beware of 'campaigns' or 'promotions'. Agency competitions have started. They are offering people all sorts of 'prizes' such as holidays or vouchers, to ramp up the quantity of business for their agents leading into spring. It is important to tread carefully with promotions like these, as choosing the right agent with the resources to handle the sale campaign is integral to its success.

4. 

Curiosity is imperative! Ask questions of your salesperson, ask to see more information, or even ask for a tour of the agent's office. Find
out what goes on behind the scenes to support the promises they are making. 

Spring is almost here and we're excited! At Toop&Toop we pride ourselves on delivering our promise of exceptional customer service
and results. With our collaborative buyer Intel, we can provide you with an accurate number of how many people we have looking for a property 
like yours, in real time.

If you would like to find out more on how Team Toop can leverage buyer demand and make sure your home stands out this spring with our new ToopCreate property marketing tools, speak to one of our team today!


Thursday, August 10, 2017

Investors, get ready. Spring is just around the corner!

Spring is less than four weeks away and for many of us, we are counting down the days! Not just because the weather starts to warm up but for the property enthusiasts it is typically the busiest period in the real estate industry.

It is when homes start to look their best and we begin to see an increase in activity in the market. Historically spring means there are more properties available to buy and rent, and purchasers and tenants finally start to experience some relief, following the lower stock levels seen over the winter months.

So investors, with less than four weeks to go, now is the time prepare and get yourself ready 
to buy. And here's why...

Greater choice.

As we head into spring there is generally more choice in the market. Not only in terms of the number of properties available in your price range and chosen area, but also the property type that you might be interested in (for example houses or units). This gives you a greater ability to compare the rental returns of the different types of properties on the market and make an informed decision when buying.

Capitalise on the busy period.

Purchasing a property in spring provides the right amount of time to prepare your new investment to hit the rental market. With typical settlement periods of 30, 60 or 90 days on your property purchase, you are in the prime position to make the most of the December/January peak rental period. This includes planning a marketing strategy to ensure you can make the most of the 'new year rush'. This is the time of year where the number of tenants looking to secure a new home peaks. You can also capitalise on the relocation activity that occurs.

Interest rates.

With the Reserve Bank of Australia keeping the official cash rate on hold again this month, at 1.5% it remains at historical lows. With investor rates starting from 4.5%, funding remains affordable for landlords.

So if you're thinking about entering the property investment market, now is the ideal time to get yourself ready. Start looking at your budget, how much you can borrow as well as suburbs that have been flagged for growth potential.

Our property management team are here to share our market knowledge and ensure you 
are ready to take advantage of the current climate when spring hits!



Thursday, August 03, 2017

Tech-savvy buyers are out and about!

Australians are some of the most tech savvy people in the world and as a nation we love buying property and living 'The Great Australian Dream'. With half of the world's population online, digital connectivity is helping to improve people's lives, and in real estate we are seeing that buyers are savvier than ever. New digital tools are making the process of buying and selling property faster, simpler, more engaging and accessible than ever before.

Buyer's expectations are also much greater than they used to be... they want information, quickly and easily, and it needs to be up to date and available, whenever and wherever. A study conducted last year by realestate.com.au found that 78 per cent of consumers were accessing property listings and information online - rather than through traditional methods alone
- using smart phones, laptops and tablets.

New technologies are giving buyers the power to shape their property-seeking journey rather than passively absorb what they are being given. They are using their mobile devices to interact with properties more than ever before and prefer digital platforms like virtual inspections and live-streamed auctions.  

Since launching ToopCreate, a new suite of property marketing tools for our Toop&Toop clients, we have seen our digital feature ToopDesign generate a buzz in the
marketplace. ToopDesign shows off the full potential of a home, and allows buyers to imagine renovating and redecorating. Buyers are able to digitally customise the interior of a home by selecting exciting new colours and textures for walls, flooring, countertops and cabinets. Buyers are also able to customise the exterior of your home including paint colour, window frame colour and other options. This design tool is transforming buyers' experience and sellers' results.

What buyers love.

The ability to digitally alter the kitchen and the exterior facade of a potential property to purchase, giving them the opportunity to visualise how the home would best work for them and their style. Buyers also love that they can do this from their iPad, giving them flexibility to design their dream home and show their family and friends wherever they are in the world. 

What sellers love.

Seeing the way buyers can interact with their home and give them an insight into what the property would look like if they added their own touches. They also love how it makes their property standout from the other listings on the market!

Since launching ToopDesign just one month ago, our clients' properties have had 10,000 more unique page views than our usual monthly average (an extra 322 views a day!) and time spent on our clients' webpages has dramatically increased!

If you would like to know more about ToopCreate, including products such asToopDesign, and how they can help you achieve the best result for your home, our team would love to hear from you.